To find out how split testing can help you to Secret Online Goldmine make more money from your site without spending any extra money on advertising, here’s an example. Let’s say you are running a Google AdWords campaign and your landing page is converting at 1%. When I say converting I am referring to the conversion rate i.e. how many visitors to your site actually purchase your product. So you decide to split test this landing page with another version of the same, apart from this one has a red headline instead of a black headline. After rotating these two landing pages equally, you realize that the conversion rate on the page with a red headline converts at 2%. Now that may not seem a lot but this 1% increase will bring you 100% more money because you are getting twice the amount of sales. Now do you see the power of split testing?
So you have learnt about how split testing can increase the income and sales volume generated from your website. Now you just need to know how to put these teachings in to practice. Well there really is no right or wrong way, and there are hundreds of different elements of your web page that you can split test in order to boost your conversion rate. To keep this article short I am just going to mention a few of them to give you an idea. The only piece of advice I will give you that I feel will help you significantly is, to test each individual aspect separately and one at a time. You don’t want to change your whole landing page to something different, because although you might be able to discover which page converts the best, you won’t know specifically which of the elements of the page are making it convert the best.